Exhibitors put lots of energy into designing the perfect booth for the trade show they’re exhibiting at. The booth is important, but not nearly as important as the steps you take before, during and after the show. The point of going to the show isn’t to have a booth. It’s to sell your products and services. You can download a 2-page pdf with my best basic tips by clicking here. The best advice I can give on this topic is simply to “do it on purpose,” or don’t do it all. The pdf will give you a good outline of HOW to do it on purpose.