Friday, April 5, 9:30 am: Follow the progress at http://blog.renowired.com/
When we learned that a group of talented local designers, writers, photographers and developers were going to completely rebrand a non-profit organization overnight, we said “Hey! How can we help?”
It’s one thing to have a brand. It’s another to put it on paper, and one of the challenges all non-profit organizations face is getting that part paid for. Printing, though necessary, can be pretty expensive! We always give significant discounts to legitimate non-profit agencies (especially small local ones doing work that aligns with our values). In a situation like this though, our usual discount is not enough. If 15 or more people are staying up all night and donating tens of thousands of dollars in billable time, we’ll donate our time too. And if those people are gonna stay up all night to do it… well… COUNT US IN!
So we’ll have a team here at Reno Type Friday night at 5pm until all the printing they need is done. That means free brochures. Letterhead. Envelopes. Business cards. Pop-up Banners. And anything else they can come up with.
The Committee to Aid Abused Women was selected from 20 applicants to be the recipient of Reno Wired’s first go-around. Check back after the weekend to see what the team came up with. Looking at the talented people who have donated their time and services, it is going to be spectacular.
On April 5, some of Reno’s most talented designers, writers, and developers will come together to rebrand Committee to Aid Abused Women (CAAW) in 24 hours. The event, called Reno Wired, was founded by Kevin Jones, co-founder at Cloudsnap; Jenna Hubert, designer at KPS3 Marketing; and Julia Kruper, account manager at KPS3 Marketing.
“We’re very excited to work with CAAW,” said Kevin Jones. “Within a 24 hour period, we’re going to try to build CAAW a brand that will last them years. The team is passionate about this event, and, if all goes well, we’re hoping to make it happen annually. ”
Reno Wired is currently looking for volunteers and donors to help the day of the event. Anyone interested in volunteering or donating can find more information at renowired.com. The event will be held at the Reno Collective on April 5.
“We were so happy to hear that CAAW was selected for Reno Wired,” said Denise Yoxsimer, Executive Director of CAAW. “We are more than ready for a new brand, and believe that this project will help propel us forward as we continue to help families deal with domestic violence.”
Reno Wired reviewed more than 20 applications from a variety of nonprofit organizations. After interviewing the finalists, the Reno Wired team selected CAAW as the lucky recipient of the branding project.
“So many great organizations applied, so it was hard to narrow it down,” said Jenna Hubert. “We took a lot into consideration during the application process, and in the end we decided CAAW could benefit the most from our event.”
The Reno Wired team is made up of 15 professionals representing a variety of local businesses, including The Abbi Agency, Arborglyph, Calvert Photography, Innerwest Advertising, KPS3, Noble Studios, Stan Can and Trinity AI. Reno Type, a local full-service printer, will also be working throughout the night to print and deliver printed materials by 8am on April 6.
Visit renowired.com to donate or learn how to get involved.
Reno Wired was inspired by ZURBWired, an annual 24-hour design marathon based in Campbell, Cal.
About Committee to Aid Abused Women (CAAW)
The Committee to Aid Abused Women, an Organization for Families, provides free, confidential, bilingual services to families in Washoe County as they seek to end the abuse in their lives. CAAW’s mission – Changing Lives, Ending Family Violence – guides the organization. In addition to emergency shelter, transitional housing, and protection orders, CAAW also operates a 24-hour crisis hotline for victims of domestic abuse and their families. For more on CAAW, visit caaw.org.