I feel much better about cheap internet printers

We try to have “clients,” here at Reno Type — not “jobs.” We think that the value we can add to a relationship is well worth a few bucks more in price (though we’re usually cheaper than out local competitors). Part of a real relationship is communication, and we are happy when a client tells us that had to go with a cheaper vendor (not because we don’t want the work, but because it means our client values us enough to tell us what’s REALLY going on. This helps us serve them better.

A long time client recently sent their four-color business cards, letterhead and envelopes to an on-line printer. They needed em cheap, and knew that from a price standpoint, we couldn’t compete…. so they didn’t even ask us. [Note: even in this situation, ask us. We will never lie to you.. and just might be able to suggest changes that would allow us to do the work cheaper!].

Visiting with the client to go over proofs on another job, I got to see what the on-line printer provided for that “bargain” price.

Garbage, that’s what. Truth is, it was a challenging print job. Not one that we (or anyone for that matter) could do cheap… but that online printer just billed the credit card, slapped it on a big gang-run… and shipped the result. If THAT is what local printers like me have been complaining about… cheap online printers “stealing” our work… we can rest easy. That is NOT competition. Half price… but now it’s in the garbage can… and someone will get to REPRINT IT.

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