Owners of small print shops everywhere know exactly the sound I speak of. The distinctive clack and whir of an offset press running at full speed. When I walked in to the office, it is the sound that greeted me. Music, I tell ya. I’ve spoken to a lot of print shop owners recently” here and all over the west coast. They tell the same story as do paper merchants. July, never a great month for printing, is even worse than usual. It’s even a little depressing. All the sales efforts, the money spent on advertising and for what… This?
But today I was greeted by that most joyous of sounds. Four colors on 100# gloss text. Ductor rollers oscillating. Impression cylinders turning. Metal and rubber and no small amount of care turning raw materials into actual sellable product. YES!