Clearing up communication

We print a lot of books and booklets at Reno Type. One of the greatest sources of frustration around here is is miscommunication about how many pages are actually in a book. In trying to clarify this issue for a client today, I included some definitions in an email. When I finished, I realized that the information might be valuable to others. Here are some definitions that should help us talk about page counts more accurately.

PAGE= a sufficiency of information (text, graphics and photos) to fill a single side of a sheet of paper at a designated size.
SHEET= a single piece of paper. Could contain 0 pages(blank on both sides), 1 page, (blank on 1-side), or 2 pages (printed on both sides) of information.
SPREAD= visual grouping of two pages together. Broken, generally into two categories:
1) “printer’s spread”= what printer’s see as a spread, where two facing pages as printed on a sheet may not be sequential. Printers are arranging it so when the page is folded and bound, the pages will be sequential.
2) “reader’s spread”= how the reader views 2-pages, and frequently, who designers design them. When a designer provides “reader’s” spreads, the printer must break them apart and re-build hem into printer’s spreads.
PAGINATION= the process of taking a document built as single pages or as reader’s spreads, and turning it into printer’s spreads.
FORM= 1 sheet of paper that will be folded to yield a number of actual pages. In the most simple iteration, a sheet of paper is folded in half to yield 4 pages. This is why most books are constructed in 4-page units.
SELF-COVER= a booklet where the cover is on the same paper as the inside pages, and is printed at the same time. In this type of booklet, the front cover is considered “page 1”
PLUS-COVER= a booklet where the cover is printed on a different type of paper, and is then collated with the inside pages. In this case “page 1” is the first page seen once the cover is opened.

Told you this post would be industry related!

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