Promotional Products: waste of money?

NewYorkerTote

A client just called my attention to a piece published in Fast Company by Elizabeth Segran arguing that cheap promotional give-aways are destroying the planet and do little to achieve a company’s marketing goals. On the surface, this premise seems to invalidate what we do here at Reno Type. Yet I loved the article. I’ve been […]

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Get the most from your trade show exhibit experience.

tradeshow

Exhibitors put lots of energy into designing the perfect booth for the trade show they’re exhibiting at. The booth is important, but not nearly as important as the steps you take before, during and after the show. The point of going to the show isn’t to have a booth. It’s to sell your products and […]

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There’s a reason you are asked to sign off on a proof.

On any job produced by a printer, whether Reno Type or another reputable outfit, a proof is provided to the client prior to production. Mistakes happen. We hate them. We do everything we can to prevent them. But they sneak through. The proof is YOUR opportunity to catch and correct them. An error could be […]

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What’s in a proof?

As our industry has changed, so has the nature of “proofing.” Advances in technology have changed the accuracy of proofs (not in the direction you might expect), and many folks don’t understand the limits or even –as it turns out — the PURPOSE of a proof. This was drawn into stark relief for me on […]

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Customer supplied stock

Most printers (the smart ones, anyway) simply won’t print on a customer supplied paper. Not for love or money. Today i’m gonna take a stab at explaining why that is, because print buyers and general consumers don’t understand it, and the reasoning is illustrative of the printing process in general. All printing, even digital printing, […]

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